TrulyMe logo

Truly Me (originally American Girl of Today in 1995; shortened to American Girl Today in 1996; renamed Just Like You[1] in 2006; renamed to My American Girl in 2010; and renamed to the current name in 2015) is the line of clothing and dolls that are intended to reflect a more modern time than that of the Historical Characters.

Unlike the Create Your Own line, this line is not customizable and has never been available as such.


The dolls consist of eighty-two dolls with different combinations of skin tone, eye color, face mold, and hair color that are intended to resemble girls (and recently, boys) of various ethnicities and looks. They are intended to resemble an older child within an age range of about eight to twelve years.

While it is commonly assumed that the dolls are customizable, American Girl has stated this modern line is not and has never been available to be customized.[2] Purchasers from the Truly Me line can only pick from the currently available doll selection, and parts cannot be mixed around. Thus, if a doll does not come available with hazel eyes, dark skin, and red curly hair, one cannot be made on site and is only available through the Create Your Own line at a higher cost.

The only way Truly Me dolls can be modified at purchase is ear piercing, sold without hair or with hearing aids; ear piercing and hearing aids must be ordered at time of purchase and bald dolls are either available by calling in to Customer Service or ordering the four available on-site.

American Girl does not assign official races or ethnicities to any of the dolls. The dolls' colors are defined only in terms of three skin tones--dark, medium, and light--though several molds have implied ethnicity. This allows a purchaser to decide the ethnic background of her doll herself without being tied to a race. (These terms are also applied to Bitty Baby and Bitty Twins.) Unlike the Historical/BeForever Characters, Girls of the Year, or Contemporary Characters, the dolls are not named or characterized by American Girl directly. Instead, purchasers are encouraged to name and create the doll's personality themselves.

It was common for a time for American Girl to release a modified version of a Girl of the Year after she is retired; these are called "Not!Doll's Name" by fandom.

Many of these dolls are turned into various custom characters by older collectors including unique historical characters, uncreated characters from the historical books, true-to-life historical characters, and characters from other fandoms. This is due to the fact that the doll's anatomy allows modern dolls to fit any historical clothing.

Doll Numbering System

See also: Visual Chart of Truly Me Dolls

The numbering system for the dolls was originally tied to the ordering codes. With the modification of the ordering codes, the numbers for the dolls are determined partially by release order and partially by American Girl. The dolls are numbered in the display cases at American Girl Place and also referred to by number on the website.

American Girl of Today/Just Like You/My American Girl/Truly Me Dolls

Just Like You 1 *Just Like You 2 *Just Like You 3 *Just Like You 4 *Just Like You 5 *
Just Like You 6 **/*Just Like You 7 *Just Like You 8 *Just Like You 9 *Just Like You 10 *
Just Like You 11 *Just Like You 12 *Just Like You 13Just Like You 14 *Just Like You 15 *
Just Like You 16Just Like You 17 *Just Like You 18 *Just Like You 19 **/*Just Like You 20 *
Just Like You 21 Just Like You 22Just Like You 23Just Like You 24Just Like You 25
Just Like You 26Just Like You 27Just Like You 28Just Like You 29Just Like You 30 *
Just Like You 31Just Like You 32 *Just Like You 33Just Like You 34 *Just Like You 35
Just Like You 36 *Just Like You 37 *Just Like You 38 *Just Like You 39Just Like You 40
Just Like You 41 *Just Like You 42Just Like You 43 *Just Like You 44Just Like You 45 *
Just Like You 46 * Just Like You 47Just Like You 48 *Just Like You 49Just Like You 50 *
Just Like You 51 *Just Like You 52 *Just Like You 53Just Like You 54 **Just Like You 55
Just Like You 56Just Like You 57Just Like You 58Just Like You 59Just Like You 60
Just Like You 61Just Like You 62Just Like You 63Just Like You 64Just Like You 65
Just Like You 66Just Like You 67Just Like You 68Just Like You 69Just Like You 70 ~
Just Like You 71 ~Just Like You 72 ~Just Like You 73 ~Just Like You 74 ^ Just Like You 75 ^
Just Like You 76 ^Just Like You 77 ^ Just Like You 78 Just Like You 79 Just Like You 80
Just Like You 81 Just Like You 82
* Retired / ** Remodeled / ~ Bald Dolls / ^ Boy Dolls

Meet Outfits

See Modern Character Meet Outfits

Meet Outfits are the outfits the dolls are sold in; they are updated roughly every two years to reflect updated children's fashion. While the dolls no longer come with creative writing books or creative play items, the outfits are still called meet outfits.

Meet Outfits for American Girl of Today, Just Like You, My American Girl, and Truly Me Dolls
1995: Mix and Match Outfit1996: First Day Outfit1998: Red Vinyl Jumper Outfit
2000: Urban Outfit2002: Go Anywhere Outfit2004: Ready for Fun Outfit
2006: I Like Your Style Outfit2008: Star Hoodie Outfit2010: Real Me Outfit
2012: True Spirit Outfit2015: Lilac Dress2017: Truly Me Outfit
2018: Truly Me Boy's Outfit

Outfits, Accessories, and Furniture

See: List of Truly Me Outfits, List of Truly Me Accessories, List of Truly Me Furniture

Along with the dolls, American Girl releases several outfits that are intended to reflect the current fashion trends for modern girls. Outfits generally are assumed to have a life cycle of about two to three years. This can be shorter or longer; many holiday outfits, for example, only last through a single holiday season before retirement. Furniture tends to last longer, as well as some accessory sets. A lot of outfits and accessory sets reflect the era they are released in, with older outfits having a dated quality of fashion.

With more acknowledgement of disabilities and allergies, accessory sets have included references to disability beyond the use of a wheelchair and glasses such as diabetes, hearing aids other physical needs, and assistance pets.


1995: American Girl of Today

Twenty different dolls were originally released as the American Girl of Today line in 1995. Girls were encouraged to create their own dolls that were part of history, with the tagline "You're Part of History Too!" Each doll came with a set of six blank books and writing guides written by Valerie Tripp and intended to guide a child through story writing.

Several released outfits, accessories, and items were intended to mimic the Historical Characters lines with Meet, School, Holiday, Birthday, Summer, and Winter like collections.


Mini Grin Pins, which were sold with American Girl of Today outfits from 1995 to 2003.

Outfits often came with miniature Grin Pins stickers, to mimic the Dress Like Your Doll outfits.

1998: American Girl Today


The first American Girl Today Logo.

The line was slightly renamed to "American Girl Today." The dolls now came with only one blank book (the "Meet" book) and a writing guide. The meet outfit began to change more often.

Initial releases of the Girls of the Year were released under the American Girl Today logo.

2000: Mattel Ownership

Soon after the release of dolls in the Urban Outfit, the writing books were phased out.

2001: New Mattel Dolls

The first Mattel Doll, #21, was released, which was the first new doll in the line since the initial launch.

2004: First Doll Retirements

For the first time, dolls in the American Girl Today Line were retired: #9, #10, and #20. As #19 had already been modified to have green eyes in 1999, this removed every grey-eyed modern doll from the line, and all grey-eyed dolls available at the time except Molly. This has been retroactively been assumed to be because the color was more prone to the silver eye defect.

2006: Just Like You[1]

In 2006, the line was renamed to "Just Like You." The dolls were re-marketed as avatars or friends of the girls who would be purchasing them, rather than emphasizing a girl's place in history. The targeted girl was encouraged to see the new character as a buddy or playmate that was much like them, and enjoyed the same activities they did.

This led to several communication issues: Multiple people misinterpreted the name to mean that dolls were customizable or could/were designed to resemble the purchasers, resulting in many people complaining that dolls did not look like them or their children. American Girl emphasized that the personality and era was to be like the target audience, not the doll's looks.

2007: Bangs Adjusted

In 2007, the bangs of many of the dolls began to be modified to finer, wispier bangs. #7, #14, and #19 were the first to have modified bangs; in 2008 #2, #4, #5, #12, #13, #16, and #17 were all given finer bangs.

2008: Earrings and Ear Piercing

When #27 was initially released, she came with attached silver star earrings. In 2008, her earrings were removed and any Just Like You Doll could be modified at purchase to have pierced ears. Dolls came with a package of six studs and danglers to mix and match, the Silver Star Earrings.

2009: Largest Release of Dolls

In 2009--after releasing new modern dolls in relatively small amounts--twenty new dolls were released simultaneously in September of that year. This took the number of dolls that had ever been available through both the American Girl of Today and Just Like You line (including all retired dolls) from thirty-two to fifty-two and was the largest single release of dolls since the start of the line. This also included the first use of the Jess Mold and Sonali Mold in the line.

2010: My American Girl


With the launch of Innerstar University, the line was renamed My American Girl. The dolls were still marketed as companions or friends, but with less emphasis on the idea of a doll looking like or being a doll sized representation of the targeted girl, and the website helped encourage the consumer to and more on independent character creation. Dolls now came with charms to collect (see details below) and information and codes for joining Innerstar University.

At the same time, Meet Outfits were not available for a separate purchase directly, due to the outfits coming with included Innerstar codes.


See Also: Visual Chart of My American Girl Charms

At the same time the line was rebranded, charms were offered with most outfits[3]. Nine Personality Traits are noted, with specified logos and colors:

  • Brave: Dark Magenta Star Logo
  • Confident: Turquoise Round Flower w/Leaves
  • Fair: Magenta Converging wavy lines
  • Kind: Light Green Heart
  • Loyal: Pink Butterfly
  • Proud: Three Orange Shooting Stars
  • Real: Periwinkle Star w/ Converging Half-circle Arches
  • Smart: Dark Orange Starburst
  • Strong: Purple Flower

Charms come in four styles:


The "Brave" Round Charm.

  • Rectangular Charm in assigned color with text of personality trait in white[4]
  • Heart Charm with trait logo in assigned color and coordinated color background
  • Square Charm with trait logo in coordinated color (same as used with Heart Charms) and in assigned color background
  • Round Charm with white background, logo in assigned color, and assigned color border.

The combination of charm style and personality trait made for thirty-six unique charms. Charms come on small tri-folded pamphlets, with the charms on small cards (thus allowing a generic card for all charms). The paper names the charm, and has a quote from a girl age 8-12 about the personality trait. Charms are marketed as items to be added to the necklace that is included with meet outfits, much in the style of Add-A-Girl necklaces from the 90s, and to define a doll's personality.

In 2015 outfits no longer came with charms, and American Girl stated on their official Facebook page[1] that charms would start to be phased out.

2012: Bald Dolls and Hearing Aids

For the first time, modern bald dolls became available, as well as hearing aids as a permanent modification to any modern doll. While bald dolls must be specially ordered directly from customer service, hearing aids can be applied at purchase including at American Girl Place locations.

Bald dolls were later made available on the website starting in 2017.

2015: Truly Me

TrulyMe logo

The line was renamed Truly Me and meet outfits were once again made available as a separate purchase for a brief time. Innerstar codes were no longer bundled with meet outfits with American Girl discontinuing support for Innerstar University by that November.

Dolls now came with a Truly Me activity set (officially the Me-and-My Doll Activity Set); a box that includes idea cards for imaginative doll play, doll crafts, recipes, and quizzes, and advice for children.

The default earrings for piercing became the Stars and Hoops Earrings.

2016: Toys R Us Availability

Dolls on a limited basis became available at Toys R Us American Girl locations. At the same time, the Me-and-My Doll Activity Set began to be phased out.

2018: Boy Dolls

In 2018 after the release of the first boy doll, Logan Everett, four male dolls were released into the Truly Me Line: #74, #75, #76, and #77. The dolls were given modified face molds with slightly thicker jawlines and closed mouths, and painted with thicker brows. They came in unique, more masculine meet outfits. With their release, more masculine outfits were offered.

Criticism of the Line

De-emphasis of Unique Character Creation

With the switch of the line to "Just Like You", critics initially pointed out that the line no longer emphasized the dolls as characters in time or encouraged writing or creative character design. This was most prominently seen with the I Like Your Style Outfit, which came with a book and CD that had a pop-like song on it; the critique was that the book did not encourage a young girl to begin creating her own stories for the doll. The second book released, Fun with Your Doll, encouraged play; however, after the Star Hoodie Outfit was retired, no further books were included with dolls.

With the promotion of Innerstar University, the line once again started to emphasize character creation, albeit in the venue of online interactivity. The Me-and-My Doll Activity Set encouraged creative play, but did not heavily emphasize character creation or development. The line continues to offer moderate concepts for doll interaction and creativity in play, including unique traits to consider during purchase and in ideas for character personality.

Feminine Outfits

The line has caught criticism due to the hues of the outfits leaning towards pinks and pastels and the general lean towards more feminine clothes. Many outfits under Pleasant Company varied in both style and colors and several outfits had darker, neutral, earthy tones. Most outfits now are in pastel hues with several outfits having elements of pink and purple. There are fewer outfits that vary in activity and several more feminine activities such as ballet, though sports continue to be included.

This has become slightly mitigated with the introduction of boy dolls. While outfits are mostly displayed on one or the other, they can always be purchased for dolls of any gender.

Lack of Racial Diversity

While there have been eighty dolls released (not including remodels) across the life of the line, the majority of the dolls can be mapped visually to a white background and phenotype. The original release of the line included three dolls with the Addy Mold and one unique Asian Mold; only four of the originals did not have "light" skin. 2006 was the first time a modern doll was released with the Josefina Mold, #28. Up until 2008, where the Jess Mold was used for the first time, there had been only one Asian mold used--the one for #4, who does not share her face with any other dolls and has since been retired. In 2009, two dolls were given the Sonali Mold--the first time a face mold had been used multiple times at release since 1986.

It also seemed for a while that one doll was exchanged for another; for example, #31 came out the same time #18 was retired. This happens with several dolls, however--#3 was retired for #32.

Recently, the skin tone for "dark" dolls has become a lighter brown than previously; the "medium" tone so far appears to be the same. Furthermore, the Addy mold has started to phase out, being replaced with the Sonali Mold for dolls that are perceived as black.

This leads to some people, seeking more diverse dolls, to make custom dolls. Some purchase Historical Character dolls and dress them as moderns or purchase moderns and customize them to diversify their collections.

With the launch of Create Your Own, purchasers may add more options to their collection, albeit at a higher initial cost.

Emphasis of the Modern Line over Historical Characters

With Mattel's purchase of the line, the modern line and the Girls of the Year line have received more emphasis--they have the most space in catalogs and in stores and while outfits come out multiple times a year for modern dolls, Historical characters originally only received small releases of items or a lack of new items for extended time periods. Some stores are laid out to overemphasize the modern line, giving them more space.

This has sometimes been interpreted as the reason for diminished items and collections for all Historical Characters (which were the initial reason for the creation of American Girl) and that since modern characters no longer push a historical aspect, they are seen as a lot more transitional toys or status items instead of educational.

With the launch of BeForever and continued new Historical characters, the Historical line is again getting emphasis and focus.

Customization/Resemblance Misinterpretations

Many people assume, incorrectly, that modern dolls can be or were at some point during the line able to customized through the company or are uniquely available to specifically resemble children (particularly girls). While a doll may resemble a child--especially if the child is light skinned and/or white, as there are more options in those categories that have been released--American Girl did not offer customized dolls for modern dolls before the release of the Create Your Own line in 2017. American Girl has never pushed the idea that any doll should specifically resemble the intended consumer[2] and encourages characters beyond the resemblance of the end consumer.

Outside of bald dolls (which are offered to sympathize with conditions causing hair loss), ear piercings, and hearing aids, dolls only are sold as-is outside of the Create Your Own Line. Furthermore, highly customized dolls other than that line cannot be repaired through the American Girl Hospital; if there are signs a doll has been customized, then the doll will be returned unrepaired.

During the era when the line was called Just Like You, this misinterpretation was even more prominent and still lingers. However, "Just Like You" was more accurately targeted to emphasize that the doll's characterization, era, and/or personality could resemble the consumer--thus being just like them--and not the features specifically.

The Create Your Own line is the only separately customizable line available from American Girl.

See Also


  1. 1.0 1.1 This Wiki was started in 2008, when this was the name of the line. Rather than have to systematically change the name of hundreds of articles with every name change, we continue to use the obsolete name. See Category:Just Like You for more details.
  2. 2.0 2.1 American Girl's confirmation on non-customization on the official Twitter account.
  3. Charms were generally not included with singular items (such as t-shirts), Purchase With Purchase items, underwear, or shoes.
  4. These charms are square, but with a hole in the center and text on all four sides; thus the charm displays rectangular.
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