American Girl Wiki
American Girl Wiki

Pre-Mattel is a fandom term to describe accessories, clothing, and dolls made before the transition of Pleasant Company to ownership of Mattel.



See Pre-Mattel Dolls for more details.

Pre-Mattel Dolls are overall chubbier, particularly in the face, body and limbs. Newer outfits are shaped for Mattel dolls and can fit very tightly on a Pre-Mattel doll. There is less face paint on cheeks and lips. Eyelashes are softer and generally match the doll's hair color.


With the slimming down of the dolls, clothing also became slimmer overall to fit the new body structure. This results in many Pre-Mattel dolls being unable to fit into newer clothes or shoes, and newer dolls appearing "swamped" when wearing older clothing that is a little too large.

Accessories and Furniture

With the rising costs of raw materials, several items have either been modified into plastic where other, more fragile articles were once used (such as wood, metals, or glass/porcelain). Others have been discontinued altogether and replaced with modified sets.

Starting in 2007, Mattel has been modifying many food items by "clumping" them, making items that originally came in smaller pieces into one or two big chunks of "food".

How to Identify Pre-Mattel Items

Most Pre-Mattel items are tagged "Made for Pleasant Company" on clothing and stickers. Some items were only released by Pleasant Company and so would only be Pre-Mattel. Dolls are generally identifiable by their features.

Fandom Views

Several collectors prefer Pre-Mattel items over Mattel ones, citing quality standards and more realistic features (such as being made of more high-quality materials such as wood, glass, copper, etc).

Some Pre-Mattel items were made too fragile or of a poor quality to stand up to play. For example, the windmill that comes with Felicity's Town Fair Outfit was fragile when put together and frequently breaks. Also, some accessories and items are highly unattractive and seem very shoddy; this is seen most often with pets such as Bennett.