White and blue book cover with Our New Baby

Cover of the Our New Baby book, a promotion of the line.

Our New Baby was the precursor line to Bitty Baby.

The line was launched in 1990 and retired in 1995 with the debut of Bitty Baby.


The dolls were marketed as a way to get children of all ages, particularly young ones, to adjust to having a new young baby in the house. Dolls were advertised as gender neutral, unlike the later Bitty Baby, with items available that allowed dolls to be portrayed as male or female.

Our New Baby was available in Caucasian (with blond hair), African-American, and Asian-American. Dolls could be purchased alone or with the book Our New Baby, a pop-up activity book with a baby that matched the doll it was sold with. Retail cost was $54 for the doll alone and $68 with the book.


Each Our New Baby doll measured 15". Dolls came dressed in a white cotton sleeper with a small pink and blue heart print. The sleeper was trimmed at the neck with lace and closed in front with a zipper. The baby also came with a matching undershirt and cloth diaper.

The African-American and Asian-American Our New Baby dolls with matching accompanying books.

Clothing and Accessories

As Our New Baby was marketed as being a baby that could be of any gender, clothing choices for the dolls reflected this. Each outfit was available in both "boy" and "girl" styles.

Clothing: These came in either "boy" or "girl" versions:

These only came in one style which was gender neutral:


Little Bunny

A small stuffed toy bunny called Little Bunny was available as a separate purchase for Our New Baby. This was possibly the precursor to Bitty Bear; however, Little Bunny was not a character in its own right and was advertised as a toy.

Children's Clothing

Children's clothing--both to match/coordinate with doll's clothing and as unique components--were released for both young children and infants.

Infant Clothing

  • Snuggle Suit
  • Diaper Shirt
  • Sleeper
  • Bib
  • Bonnet, Sweater, and Booties
  • Baby's Headband, Ribbed Anklets, Lacy Anklets, Party Romper
  • Knit Creeper

Infant Accessories

  • Baby Baskinet
  • Blanket and Pillow
  • Baby Bunting
  • Sacque
  • Bath Set
  • Baby Bottle
  • Burp Pad
  • Receiving Blanket
  • Diaper Bag
  • Big Bunny

Children's Clothing

  • Knit Dress
  • Knit Soaker
  • Party Dress, Tights, Hairbow, Mary Janes
  • Party Suit, Knee Socks, Saddle Shoes
  • Party Pants
  • Denim Jumper
  • Denim Overalls
  • Long-Sleeve Tee
  • Play Dress
  • Knit Overalls
  • Red and White Tee
  • Play Pants
  • Hooded Sweatshirt


  • Gift Basket
  • Birth Announcements
  • Picture Frame
  • Memory Book
  • Photo Album
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