Mattel.
Mattel purchased American Girl--then Pleasant Company--in 1998 from Pleasant Rowland; they fully took over distribution, product design, and releases in 2000.
More information on their relationship to American Girl can be found on the main American Girl article.
Mattel-Only Dolls
The following dolls can never be found or purchased as Pre-Mattel as they all debuted after 2000.
Historical/BeForever Characters and Best Friend Characters
- Kit Kittredge
- Kaya'aton'my
- Nellie O'Malley
- Elizabeth Cole
- Emily Bennett
- Julie Albright
- Ivy Ling
- Ruthie Smithens
- Rebecca Rubin
- Cécile Rey
- Marie-Grace Gardner
- Caroline Abbott
- Maryellen Larkin
- Melody Ellison
- Nanea Mitchell
Just Like You, My American Girl, and Truly Me
No doll numbered after Just Like You 21 (inclusive) can be Pre-Mattel.
Other Lines
These lines were not created prior to Mattel's purchase:
- Girls of the Year
- Bitty Twins
- American Girl Minis
- Girls of Many Lands
- Hopscotch Hill School
- WellieWishers
- Contemporary Characters
- MegaConstrux sets
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