Custom Dolls

A personally customized doll, who has been rewigged, freckled, had her lips painted, and had her ears pierced.

Custom Dolls are dolls that have been modified into unique looks or characters that American Girl has not made. This can include (but is not limited to) custom Historical Characters, modern dolls, and characters from other media such as movies, literature, or television.

Starting in 2017, American Girl released the Create Your Own line, allowing for designed custom dolls through the company directly.

Reasons for Customization

A highly popular reason for custom Historical Characters is that American Girl will probably never be able to cover every time period in the history of the United States. The company has skipped over some significant periods such as the Late Victorian Era from the 1870s to the early 1900s and the Romantic Era of the 1830s. Also, it is highly unlikely that a doll will be created in a time period before Kaya'aton'my, as she is specifically billed as the First American Girl. Custom characters can be created for these times that American Girl will most likely not cover or have not covered.

Even historical periods that have been covered have not been covered from all possible angles, especially angles such as race and class (as the majority of the Historical Characters are middle to upper class relative to their time period at some point in their series, with a few as working class). Also, some people may enjoy the fashions and items from a time period, but not the character or the aspects shown by said character. In these cases they may wish to make a Historical Character of their own that covers that time period.

While American Girl has created Best Friends for some Historical Characters, they did not create every possible Best Friend before the discontinuation of the line. Furthermore, some characters have what can be considered "multiple" best friends. For example, Molly McIntire's best friends in the stories are Susan Shapiro and Linda Rinaldi; however, Emily Bennett was chosen to be her companion.

Released or available dolls may also not be what a person is looking for; sometimes American Girl has modified the characters image. (The most striking is Elizabeth Cole, who was changed from a brunette to a blonde; a more minor difference can be seen with Ruthie Smithens who was given grey eyes, or Emily who was given longer hair.)

American Girl so far (as of 2025) has released one named male character (Logan Everett) and six other modern boy dolls, not counting the Bitty Twins line or Bryant for the WellieWishers line. The doll's anatomy for both 18" dolls and WellieWishers are very gender-neutral for children of early elementary and prepubescent ages. Custom male and nonbinary characters have and continue to be made from the dolls and male dolls are frequently dressed in a more masculine fashion.

Given the very nature and marketing of the first modern doll line (in that the dolls are nameless and purchasers are encouraged to create their own characters), they can be modified into any character. Many purchasers and collectors use the dolls as a base to create custom dolls. However, not all combinations are available via the modern line through American Girl, even through the Create Your Own line. Furthermore, American Girl will not customize or mix and match doll design outside of the Create Your Own Line, which also has limited options; any further customization must be made outside of the company.

Some people, rather than restoring a damaged doll to original looks--which often necessitates sending in to an American Girl Hospital and the cost and time of repairs and restoration--choose to customize a doll. This is a more time intensive, but financially cheaper method. Furthermore, to avoid identical looks a person may customize two alike dolls.

Methods of Personal Customization

Clothes changing and/or modified hair styles are the easiest and most prolific method of making a custom doll. This requires nothing more than changing the clothes and/or changing the hairstyle a doll wears.

Through American Girl, dolls without hair or with hearing aids are available. These--along with earrings--are the only modifications that are done by the company and will not prevent a doll from American Girl Hospital repairs. As of 2022, dolls with ear piercings cannot be exchanged or returned.

Doll modification from the original factory designs allows for more drastic changes, such as rewigging, freckles on those without, or eye swapping.

At the most complex and permanent, people have dyed the vinyl and bodies of dolls to a different skin tone. Lighter dolls may be dyed darker, but darker dolls cannot be bleached or faded lighter.

Create Your Own/Official Customs

See also: Create Your Own

In 2017, American Girl released the Create Your Own line, allowing for personally customized and designed dolls (called One of a Kind) through the company. Designs are still limited to available options.

Customizing and the American Girl Hospital

Heavily customized or modified dolls will not be repaired by American Girl, such as those with eye swaps, full dyes, or that have been rewigged; these modifications are not endorsed by the company and are considered to be "altered" dolls.

A rewigged doll with the wig removed can be sent in for a repair, but will likely be returned with a new wig according to the factory-issued doll if repairs are needed to the head or face. Dolls with unique face and/or body paint (e.g. freckles or customized makeup) will either have it removed or--if the part that was customized is in need of replacement--be lost.

One of a Kind Dolls, as these are designed and created by American Girl, are repairable at no higher cost than other dolls, but may take an extra week in repair.