American Girl Wiki

A*G Rewards Logo.

AG Rewards is a purchase rewards program started by American Girl in June 2016.[1]

Overview and Earning Points

An American Girl Rewards account has no cost to sign up or annual fee, and is tied to any American Girl account via e-mail. Members must be over the age of 18 and set up their account with a valid, not already in use e-mail address. Starting in Sept 2017, American Girl limited enrollment in the program to US-only billing addresses. (Any other accounts were closed by October 9, 2017, and any earned reward certificates were issued for the last time in October 2017.)

Purchases can be automatically added to the point system at time of purchase through account. If they are not applied then, they can be applied to the account manually by the purchaser or Customer Service for about two weeks after the date of purchase. All regular, sale, and clearance merchandise purchased online, over the phone, or in American Girl retail stores in the United States (not foreign boutiques) qualifies for rewards points, as well as in-store American Girl restaurant purchases. Points cannot be earned on any purchases made before a customer's enrollment in the program.

By default at the Silver level[2], each dollar of a purchase price (not including tax and/or shipping) adds one point to an account. This is rounded up (so a purchase between $9.01 to $10 on the Silver level will earn 10 points). Things such as sales tax, shipping charges, the initial purchase of gift cards, bulk sales for commercial purposes/resale, donations to charity through American Girl, or purchases with employee discounts are not eligible to earn points (however, purchases paid for with purchased gift cards will qualify).

Extra points can also be given for participating in various offers and/or events, or downloading various apps. Members may also earn five points for every approved review of products on the website made while logged into their account that meets qualifications (articulated in the terms of service) for a maximum of thirty points per membership year or six total reviews. Occasionally, American Girl will offer limited multiplier weekends where two, three, or (rarely) four times the amount of points can be earned along with regular level.

A month begins on the day a customer joins the program, and continues for thirty days thereafter. A membership anniversary year begins on the day a customer joins the program and continues for approximately 365 days thereafter.

Points can be removed by American Girl for returned products; if returns result in negative point balance, then further points earned will accumulate and reduce negative balance.

Point Expiration

Accumulated points from 2016 until 2019 would stay in an account as long as customers made at least one eligible purchase per year; if no qualifying purchases were made in a full year, all accumulated points not already redeemed would expire (unless issued with a shorter expiration date). Points expire with no credit given.

Starting in 2019, Points for Silver and Gold Members expire twelve months after points are earned. Berry level members will not have any points expire as long as they maintain a Berry level status; however, if a member drops from Berry level into Silver or Gold, their points will become eligible for expiration and possibly expire, based on the anniversary of the date those points were earned.

Reward Certificate Earning and Use

An example of a Rewards Certificate (User is Berry Level).

For all Levels, every 200 Points earned offers a $10 Reward Certificate that is sent through e-mail (or, if enrolled in text messages, via text message to phone). Points will be removed from account for the certificate level, but will not reduce the membership tier level.

Members can earn a maximum of $50 in rewards a month (so after earning 1000 points in a month) and $500 in rewards per year (or earning 10,000 points in a year's time). Once maximum rewards per month/year are earned, points will continue to accumulate in account but no further reward certificates will be issued before the time reset, after which certificates will begin to be reissued again. (e.g. If a person earns 1500 points in January 2019, they will be issued a certificate for $50 in February 2019, the maximum reward allowed a month; the extra 500 points will remain in the account and, assuming no points are earned in February, a $20 reward would then be given in March.) Points are cumulative; if a customer purchases earns 250 points in one month but only 150 in the next, the extra 50 points will carry over to the next month and the customer will earn another certificate.

Certificates were initially issued around the 15th of each month and now are issued within the first week or so of a new month, according to points earned in the previous month (including any previous unredeemed points), to the maximum available certificate value earned. Each Reward Certificate must be redeemed before it expires; expiration dates are noted on the certificates and are active until generally the end of the next following month. For example, if a customer purchased $250 worth of items in September 2020, then a certificate for $10 was issued in October 2020 and would have expired by November 30, 2020. Bonus certificates may be issued for various events and have shorter redemption periods; for example, a bonus reward for $20 issued in June 2021 was only redeemable that month. December-issued certificates frequently expire before the last days of the month before the release of the next Girl of the Year.

Certificates have single-use unique codes; they are issued via e-mail or text message and may be printed off for store use or presented in store from the e-mail/text with the code visible. Certificates are able to be used for any qualifying purchases in store, online, or by phone order; There was originally a maximum number of certificates that could be used on a single purchase, later allowing an unlimited amount of redemptions; now a maximum of three rewards may be used per transaction, including any return credit. Codes are not tied specifically to an account; if a person "gifts" an unused certificate to another person, the recipient may use it freely.

Reward Certificates can only be issued once, may only be used once, cannot be replaced if lost or stolen, and are not redeemable for cash. If a purchase made with a reward is returned, the certificate is not reissued for second use. Rewards are not applicable to non-US addresses, and discounts are applied to the final purchase price.

Membership Tiers/Rewards

Tier levels.

There are three levels of membership: Silver, Gold, and Berry. Each level encompasses the level before it i.e. a person at Gold Level will receive all potential rewards in both the Silver and Gold Levels, excluding the unique annual reward certificate.

Once a tier is reached, customers have a full twelve months from the date when the given tier was reached to make enough purchases to maintain that status, every year (e.g. a member who makes Berry Status in March 2017 had until March 2018 to earn another 700 points to maintain the Berry level). If not enough points are not earned within that year to maintain a given tier, then the tier level will change accordingly based on the points earned in that year (e.g. a Berry level member in 2018 who earned 350 and 699 points in a 12 month period would be dropped to Gold Level, but if they earned less than 350 points they will drop to Silver).

Levels for tiers were changed in Summer 2019 and became tied to dollar amounts instead of point accumulation levels, due to the various opportunities to earn multiplied points that became available.

Tiers and Rewards 2016 - 2019

Silver Level: 0-349 Points

  • Exclusive birthday gift (video, and gift starting Oct 2018)
  • Access to Various Member-Only rewards.

Gold Level: 350-699 Points

  • Early Access to Sales and Specials
  • Access to Special Events and Experiences at stores.
  • Earn 1.25 points per dollar spent, a 25% bonus (starting Oct 2018)

Berry Level: 700+ Points

  • VIP Surprise
  • Special annual rewards
  • Earn 1.5 points per dollar spent, a 50% bonus (starting Oct 2018)
  • Free Tiara Included with the use of American Girl Doll Salon. A code is sent via e-mail and can be redeemed once per calendar year on an eligible doll hair salon purchase.

Tiers and Rewards 2019 - present


Silver Level: $0-249 annually

  • Exclusive birthday gift
  • Extra points for attending in-store events
  • Access to Various Member-Only rewards.
  • Annual Silver-level Benefit Certificate


Gold Level: $250-499 annually

  • Earn 1.25 points per dollar spent, a 25% bonus
  • Exclusive birthday gift
  • Early Access to Sales and Specials
  • First Access to Special Events and Experiences at stores including new products, experiences, and other events/items.
  • Annual Gold-level Benefit Certificate


Berry Level: $500+ annually

  • Earn 1.5 points per dollar spent, a 50% bonus
  • No expiration on rewards points as long as Berry Level is maintained
  • Exclusive birthday gift
  • Early Access to Sales and Specials
  • Priority access for exclusive events including new products, experiences, and other events/items
  • Extra points for attending in-store events
  • Free Tiara once a year with the use of American Girl Doll Salon. A code is sent via e-mail and can be redeemed once per calendar year on an eligible doll hair salon purchase.
  • Annual Berry-level Benefit Certificate

Noted Unique AG Rewards Offers

  • Melody's AG Rewards Collection: From August 1-8, 2016, all members who enrolled into the program before July 27th were offered a chance to purchase a starter collection for Melody Ellison. Purchase included free shipping and expected delivery on or before August 18th, 2016 (a week before the collection's official release).
  • Holiday Event: A Members-Only RSVP Event at local American Girl Place locations were held from late October to November 2016. Attendants could bring guests and received in-store gifts; the events had small refreshments and certain items were on sale in some locations.
  • Early-Access Cyber Monday: On November 27, 2016, AG Rewards Members were given early access to Nov. 28th Cyber Monday Sales for four hours.
  • Early Book Offer: Berry Level reward members were offered a free copy of American Girl Parties with personal codes in Fall 2016.
  • Summer Event: A Members-Only Event at local American Girl Places were held from Late June to July 2017.
  • Member-Only Purchase Items: In 2017, two outfits--the Gymnastics Outfit IV for 18" dolls and the Pink Rose Dress for Bitty Baby--were made available to members online. Items could only be purchased while members were logged into their account.
  • Nanea's AG Rewards Collection: From August 1-7, 2017, members with at least Gold Level status were offered a chance to purchase a starter collection for Nanea Mitchell. Purchase included free shipping and expected delivery on or before the collection's official release, and included some extras unavailable otherwise. This was also available in American Girl Place locations as long as a purchaser could prove their tier level.
  • A*G Rewards Outfit Offer 2017: From Nov 14-30, 2017, Berry Level reward members were offered unique outfits for no cost (including free shipping) with personal codes. Outfit options were:
  • Luciana's Space Suit Purchase: Only AG Rewards Members could purchase Luciana's Space Suit starting at the collection launch; non-members had to wait until August 2018. However, customers could sign up on the spot to purchase.
  • Birthday Gifts: Starting October 2018, all members can receive birthday gifts for up to four registered children's birthdays. Providing birthdays is optional, and member must enter their child's (or user's) birthday into the Member's My Account profile at least fifteen (15) days prior to the month of the birthday in order for it to be processed in time. A code is provided that can be redeemed; in 2018 this was for a free book from an offered list, was later changed to a set of children's bracelets, and is now an $5 Rewards certificate.
  • Holiday Passport: In October 2018, any qualifying purchase in the month earned a Holiday Passport that provided holiday perks. The Passport was mailed to homes and could be redeemed either online or at stores.
  • November's offer was free Pampering Plus and Doll Nail Polish service for a doll with the purchase of any hair styling at a value of $10 total.[3]
  • December's offer was the Lilac Dress meet outfit with any purchase of $50 or more.
  • Januarys offer was a free copy of Blaire Cooks Up a Plan with any Girl of the Year 2019 purchase.
  • A*G Rewards Outfit Offer 2018: From December 4-12, 2018, Berry Level reward members were offered an outfit for no cost (including free shipping) with personal codes. Outfit options were:
  • A*G Annual Rewards Benefit Certificate: Starting in 2019 with the revamped system, a benefit certificate discount coupon was distributed near the annual sign up date; the member level at the yearly anniversary determines the reward.
  • Silver Level: $5 off any purchase $50 or more
  • Gold Level: $10 off any purchase $50 or more
  • Berry Level: $20 off any purchase; effectively a $20 Reward coupon.
  • Early Access Preorder: Nutcracker Collection: Gold and Berry Members in 2019 received early access to the limited edition Nutcracker collection consisting of the Nutcracker Snow Queen Outfit and the Nutcracker Prince and Clara Outfit Set. Preorders were available until July 31st, and items were shipped out starting August 16th. The items were not released for general purchase until October. This was done again in 2020.
  • Pre-Release Invitation: Berry-Level members were invited to a pre-release party at local American Girl Places to see (and purchase, if so desired) Joss before full release. Doll purchase ("child") was $160, while entry without any doll purchase ("adult") was $15. This was also offered for Kira.
  • Joss's Collection: Only people with Rewards Accounts may purchase Joss's Cheer Team Jacket and Joss's Wetsuit; however, customers can sign up on the spot to purchase.

Links and References


  1. This article cannot be, by its nature, a complete legal documentation of the terms and conditions of the Rewards program. For complete information, please read the official terms and conditons FAQ as provided by American Girl.
  2. Until October 2018, this was the standard for all levels.
  3. As this required store services, no substitute was available for users unable to access a store location.