American Girl


 * "Pleasant Company" redirects here.

American Girl, LLC is the current, official name of American Girl.

Pleasant Company was the original name of the compnay producing and distributing American Girl products. The company was started in 1986 by Pleasant Rowland and wholly owned by her until she sold the line to Mattel in 1998. The company fully transitioned to American Girl in 2000.

Current Product Lines
American Girl currently produces five lines of dolls:


 * Historical Characters
 * Just Like You
 * Girls of the Year
 * Bitty Baby
 * Bitty Twins

Stores
American Girl has seven physical stores, American Girl Place. The three larger stores are located near Chicago, New York City, and Los Angeles. Four American Girl Bistros and Boutiques are located near Atlanta, Dallas, Boston, and Minneapolis.

Logos and Symbols
The American Girl Logo is a symbol found on clothing, packaging, paperwork, books, the website, and other accessories. It was redone when Mattel purchased American Girl from Pleasant Rowland and renamed the brand.

Pleasant Company Logo
The Pleasant Company Logo depicted a young girl reading with a doll by her side. The background is a burnt red. The girl is a dark golden color with the doll silhouette a pale yellow. It can be found on the backs of the Historical Central Series that were released by Pleasant Company.

Full American Girl Logo
The full American Girl logo is the words "American Girl" with the star in between or in front of the words. This logo may be seen on a red beackground with white text (as is seen on the right), or on a white background with pink text.

Abbreviated American Girl Logo
The Abbreviated logo is just the letters "AG" with a star in between or in front of the letters. The AG logo can be any color and is normally seen only on clothing and accessories.