Girls of the Year

Girls of the Year, also known colloquially as Limited Edition dolls, are dolls that are only available for one year before retirement. Originally, they were classified as part of the American Girl Today collection, but with Jess McConnell the line was separated into its own collection.

Girls of the Year were introduced in 2001 with Lindsey Bergman.

In Spring 2017, When Questioned About The New Tenney and Logan Dolls, it was revealed that American Girl is planning to phase out the Girl Of The Year Line completely after Gabriella McBride is Retired. The Line will be replaced with a new line that has not been named yet and will include said characters (Tenney and Logan)

Traits of the Girls of the Year
Girls of the Year are always modern-day characters that are about ten years old in modern-day America during the year of her release. The character is given a story that expands on her personality, a specific situation she is involved in, relevant social issue, and/or her personal hobbies. This creates an overarching theme for the year which is expanded in the collection.

While the line started modestly, Girls of the Year now have sizable collections including multiple outfits and often one large furniture item.

Starting with Lea, characters began to be available through other retailers; packaging has been adjusted to accommodate this and secure product for other retailers. Starting with Gabriela, the box was modified to open on top, with a clear-front plastic opening. The doll slides out connected to a colorful cardboard backing; her first book, instead of laying on top of her, is tucked behind her. Outfits are packed in clear front boxes with contrasting thread to secure items; accessory sets are packaged in closed boxes and sealed shut, and all items are shown on a front image.

Books
The Girl of the Year comes bundled with a book, much like Historical Characters. The books are targeted to ages eight and up. Originally books were smaller at only about five or six chapters and a little longer length than a Historical Character central story; they later expanded to ten short chapters each. With the release of Grace Thomas, books no longer had illustrations (much like BeForever books) and consist of about thirteen to fifteen chapters, telling a longer and more involved story.

Starting with Nicki Fleming, Girls of the Year started to receive multiple books. The first book is bundled with the doll and any additional books are available separately. The books expand the story and allows for a more rounded image of the character through the year. For several years, books had an after-story section which discussed real life girls who have done the same things the character has done; for example Nicki's books talk about other girls who have worked with service animals, Mia's had a question and answer section about sports, and Chrissa's had a question and answer section about friendship and bullying. The books are all written in first person narrative from the viewpoint of the main character. With Isabelle, three books were available as well as a short story e-book; this has continued with Grace and Lea.

Originally, American Girl kept stock of all prior books. Starting with the release of McKenna Brooks, American Girl began to phase out older books when the books Lindsey, Kailey, Marisol, and Jess were retired from direct sale. Lately books have started to be phased out or placed on sale for clearance after approximately five years, and older character pages are removed from the site. In 2015 Lindsey, Kailey, and Marisol were temporarily removed from the Girl of the Year Archives and no longer seen on the site; they were later restored. No characters further back than ten years are on the main Girl of the Year site ; the oldest is removed soon after the release of the next character.

Movies
Chrissa Maxwell was the first Girl of the Year character to receive a movie, Chrissa Stands Strong. Movies were not released again until McKenna Brooks and her movie, McKenna Shoots for the Stars, but have been consistently released since then. While the doll's collection is mostly released on January 1, movies generally do not premiere until closer to the summer. Movies are available on Blu-Ray and DVD and were originally also broadcast--frequently on NBC--with commercial interruptions after the home release. Since Grace, the movies are launched straight to DVD/BluRay. Every Girl of the Year appears that they will be given a movie for the foreseeable future.

Yearly Campaigns
Starting with Nicki, American Girl has held contests and campaigns to promote the Girl of the Year.


 * Nicki was a Real Girl 2007 contest to promote girls who were helping in service ways.
 * Mia was Real Girl 2008 of girls who performed in inspiring ways.
 * Chrissa was part of an anti-bullying campaign and American Girl partnered with the Ophelia Project.
 * With Lanie, American Girl partnered with the National Wildlife Federation and the Be Out There™ Movement to encourage appreciation of nature and outdoor activities.
 * With Kanani, American Girl partnered again with the National Wildlife Federation to raise awareness of endangered animals and promote wildlife preservation as part of the Shine On Now campaign.
 * McKenna was part of an initiative aimed at increasing childhood literacy with Save the Children's U.S. Literacy Program.
 * Saige's release included an arts contests for girls, a school grant contest for elementary arts teachers, and activities developed with Americans for the Arts.
 * Isabelle's release included an online sweepstakes contest for girls, but no noted partnerships with campaigns for dance or design.
 * With Grace, American Girl launched a yearlong fundraising initiative, "For Goodness, Bake!", to support Share Our Strength's No Kid Hungry campaign to end child hunger in America.
 * Lea's release included an arts campaign, Wild at Art, along with a yearlong partnership to support the World Wildlife Fund.
 * Gabriela's release included a partnership between American Girl and Scholastic to create a custom curriculum program, "Express Yourself," on using poetry as a tool of self-expression.

Yearly Character Timeline
The Girl of the Year is released on January 1st (regardless of which day of the week it is) with at least one if not all books about her, extra clothing and accessories. A "large" furniture or playset item started to be released as well, generally of a cost over $200 bucks. . A "starter collection" of the doll with some of her beginning outfits and a few accessories come bundled at a discount. A Girl Sized Meet Outfit is also made available as well, with any modifications needed (for example, Nicki's meet outfit was separated into a top and skirt instead of a bodysuit.)

During the first three days of release at American Girl Place locations, various events are held for the Girl of the Year, including activities. Starting with McKenna Brooks, a small giveaway item was offered as well, only available at the stores; no purchase is needed, but it is only offered the first three days of release. Saige and Isabelle received white t-shirts with their personal name and matched logos. Starting with Grace Thomas, the items tended to relate to the character personally and came in unique envelopes.


 * McKenna Brooks: Duffle Bag
 * Saige Copland: Decorated Logo T-shirt
 * Isabelle Palmer: Decorated Logo T-shirt
 * Grace Thomas: Red Chef Apron
 * Lea Clark: Pink Beach Sarong
 * Gabriela McBride: Boombox Notebook

Later in the year, near the summer or early fall, a second set of items is released. Lindsey's and Kailey's collections were small and had no additional releases. Jess and Marisol had their larger items, Marisol's Spotlight Stage and Tiara and Jess's Motor Scooter and Helmet, released mid-year. From Nicki to Lea, all large items are released at launch and the second fall release is generally a single additional outfit and a related accessory set.

After the second release, a character's "whole world" collection originally become available for purchase which includes every item available for the doll bundled at a discount. Chrissa was not given a whole world set which was assumed to be because of her companion dolls. Lanie was also denied a Whole World Collection. Kanani received a Whole World collection, but no character since McKenna has received Whole World Collections; this is likely due to both larger items in their collections and the general phasing out of the Whole World option.

Occasionally, items that are not specific to the stories or character outfits but connected to the collection are released for children; these generally involve shirts and accessories.

All items in the collection remain available through about November or December, though larger items may begin to sell out in October. Starting in November, any items that become sold out are retired and not restocked. The entire collection, regardless of any remaining stock, is officially retired after December 31st and no longer made available to purchase. The character is also listed on the American Girl Archives.

For a while, books and other media, such as movies, remain available from American Girl for purchase. While quite a few dolls and their lines have sold out before the end of the year, the new doll is still not released for purchase until January 1st of the new year.

Sometimes outfits and items are rereleased for the My American Girl line in sales; but may be modified or be missing components; these generally sell quickly.

MegaBlok Sets
In 2016, American Girl partnered with Mega Brands, a subsidiary company of Mattel, to create various Mega Blok sets.

Girl of the Year sets have so far focused on Nicki, McKenna, Saige, Isabelle, and Grace; Isabelle and Grace have sets that include friends mentioned in stories.

Criticisms of Girls of the Year
There are several major criticisms of the Girl of the Year Line:

The first is that with the focus by American Girl on the Girl of the Year Line--particularly the emphasis that she and her items are only available for one year--other lines, such as the Historical Characters Line, suffered in lack of focus. Many American Girl Place locations give larger or more dominant display space to the Girl of the Year, emphasize the character more prominently (barring any other product launches or changes), and items and meals in bistros generally focus on the character. With BeForever, this has been less of a concern, but is still brought up.

The second is a considerable lack of diversity through the life of the product line. In the sixteen years since the launch of the line in 2001, only two main characters--Marisol Luna, who is Latina (specifically Chicana/Mexican), and Gabriela McBride (African American)--have not been either white or partially white. (Jess and Kanani are both specified as having at least one fully white parent.) Sonali was characterized as having a South Asian (Indian) mother, but she was a companion to Chrissa. No other Latina characters since Marisol and marginally Lea (Lea is marked as one-eighth Brazilian through heritage, but does not personally identify as Latina), only one black character, no East Asian or South Polynesian characters that have not been biracial, and no Native American characters (to name some, but not all ethnicities) have ever been released in the line. Critiques to the company about a lack of diversity in the Girls of the Year Line have generally been dismissed, often with suggestions for consumers to look towards BeForever or Truly Me characters as available for diversity. However, these problems are specifically with the Girls of the Year line.

The third is a frequent repetition of themes. Of the fifteen main characters, three--Marisol, Isabelle, and Gabriela--have all had themes of dance that included ballet, and were given ballet or dance outfits. Both Nicki and Saige had a collection that in part centered around a horse and the character's interaction with them, and had a large horse as part of the collection. Most collections focus in part on pets and animals, traditionally feminine activities, or non-science pursuits. The closest to a character involved in STEM (Science, Technology, Engineering, and/or Mathematics) was Lanie's personal interest in animal biology; however, her collection items focused more on outdoor play and camping. The lack of activity diversity has let to complaints that character ideas are being recycled and not branched out past typical themes of dance, art, and/or animals.

Girl of the Year Characters

 * Lindsey Bergman was released in 2001 and lasted a little over a year and a half.
 * Kailey Hopkins was released in 2003 and also lasted a little over a year and a half.
 * Marisol Luna was released in 2005.
 * Jess McConnell was released in 2006.
 * Nicki Fleming was released in 2007.
 * Mia St. Clair was released in 2008.
 * Chrissa Maxwell was released in 2009.
 * Lanie Holland was released in 2010.
 * Kanani Akina was released in 2011.
 * McKenna Brooks was released in 2012.
 * Saige Copeland was released in 2013.
 * Isabelle Palmer was released in 2014.
 * Grace Thomas was released in 2015.
 * Lea Clark was released in 2016.
 * Gabriela McBride was released in 2017.

Girl of the Year Companions
In 2009 Chrissa Maxwell came with two companion dolls, the only time that a Girl of the Year came with any other accompanying dolls. This was predominantly because Chrissa's story emphasized friendship. Her two companions were:


 * Gwen Thompson
 * Sonali Matthews

Each doll came with the American Girl book Friends; there was no additional stories from their viewpoint or unique items for them in Chrissa's collection. With the retirement of the Best Friends side lines, it is unlikely that there will be any future companions for a Girl of the Year, though characters continue to have friends mentioned prominently with some shown in MegaBloks releases.