BeForever



BeForever is a remarketing of the Historical Characters by American Girl that launched in 2014.

The rebranding is a marketing change to make Historical characters again relevant to new generations of young girls. This is both by tying the characters to the ways that girls have remained the same through history and had the same feelings and ideas, and to market the characters as companions.

BeForever will launch August 28th, 2014.

History of BeForever
In early 2014, information was seen on the American Girl Publishing site that showed the rebranding of the Historical Characters as "BeForever." American Girl's official Facebook page initially announced the rerelease of Samantha; later, the announcement came of the rebranding of the remaining Historical Characters.

Over the course of the year, American Girl released quizzes, videos, and previews of new outfits and items for the character's collections.

BeForever Changes

 * Samantha Parkington was rereleased with a new meet outfit.
 * Original Meet Outfits for Addy Walker, Julie Albright, Rebecca Rubin, Kit Kittredge, and Josefina Montoya were retired and replaced with new versions.
 * The Central Series books were rebundled into two volumes that contained three of each book; all illustrations other than the cover images were removed.
 * My Journey Books, books stylized like a "choose your own adventure" book set in the time of the characters, were released.
 * Prior to launch, the remaining Best Friend Characters, Ivy Ling and Ruthie Smithens, were retired.
 * Prior to launch, Cécile Rey and Marie-Grace Gardner's collection was retired.
 * Outfits inspired by Historical meet outfits were released.
 * Looking Back was renamed to Inside _______'s World.