AG Rewards

A*G Rewards is a rewards program started by American Girl in June 2016.

Overview and Points
An American Girl Rewards account has no cost to sign up or annual fee, and is tied to any American Girl account via e-mail.

Purchases can be automatically added to the point system at time of purchase through account. If they are not applied then, they can be applied to the account manually by the purchaser or Customer Service for about two weeks after the date of purchase. All regular, sale, and clearance merchandise purchased online, over the phone, or in American Girl retail stores in the United States (not Canadian or Mexican boutiques) qualifies for rewards points, as well as in-store American Girl restaurant purchases.

Things such as sales tax, shipping charges, the purchase of gift cards, bulk sales for commercial purposes/resale, donations to Charity through American Girl, or purchases with employee discounts are not eligible (however, purchases made with gift cards qualify).

Each dollar of a purchase price (not including tax and/or shipping) adds one point to an account, rounded up (so a purchase of $10.01 earns 11 points). Existing points remain active by making at least one qualifying purchase within a twelve-month period.

A month begins on the day a customer joins the program, and continues for thirty days thereafter. A membership anniversary year begins on the day a customer joins the program and continues for 365 days thereafter.

Reward Certificates
For all Levels, every 200 Points earned (so $200 spent) offers a $10 Reward Certificate that is sent through e-mail.

Members can earn a maximum of five rewards in a month ($50 in rewards, so $1000 a month) and fifty rewards per year, totaling $500 in rewards per year (or $10,000 spent in a year's time). Each $10 Reward Certificate must be redeemed before it expires; expiration dates are noted on the certificates. Reward Certificates can only be issued once, cannot be replaced if lost or stolen, are not redeemable for cash, and if a purchase made with a reward is returned, the certificate is not reissued for second use. Certificates are able to be used for any qualifying purchases.

Membership Tiers
Each level encompasses the level before it--so for example, a person at Gold Level will receive all potential rewards in both the Silver and Gold Levels.

Silver Level: 0-349 Points
 * Exclusive birthday gift
 * Access to Member-Only rewards.

Gold Level: 350-699 Points
 * Early Access to Sales and Specials
 * Special Events and Experiences

Berry Level: 700+ Points
 * VIP Surprise
 * Special, as yet unlisted annual rewards

Once a Tier is reached, customers have a full twelve months to maintain that status (likely by again, earning enough points) from the date when the given tier was reached. If points are not earned within that year to maintain a given tier, then the tier level will change accordingly based on the points earned in the given year.

Links and References

 * Official Site
 * Terms and Conditions (PDF)